About

My passion is helping brands truly provide value to their customers.

Over the past 15+ years, my curiosity in marketing and advertising has led me down incredibly interesting and challenging paths. I’ve been drawn to capturing people’s attention in unexpected ways, learning how new technology can enhance the way brands connect with their communities, and collaborating with brands that have strong values.

In my time at GAP, I learned about media strategy and reaching our global audience where they are with a compelling message, inviting them into store and becoming part of an inclusive community. As a part of Virgin Hotels Chicago's partnership with GAP, I worked with technology to make it easy for travelers to order forgotten essentials, like a white tee, on the Virgin Hotels app.

The opportunity to work with Snap's sales team to bring a first-of-its-kind AR product to market was incredible. With social technology, I saw how people could interact and learn about a brand in a playful way, giving them something that adds value to their lives. My work there covered just about every vertical, eventually focusing on the adidas account as an individual contributor while also managing a team of 18 covering Retail, Technology, Gaming, Auto, Entertainment, and more. In addition, Snap held strong values when it came to data privacy and helped to mitigate bullying when possible.

Following my departure from Snap in 2020, I saw an opportunity to engage brands and people online during the pandemic in a more immersive way that got them out of the corporate ZOOM environment. We created environments that took people to Vail's mountains, gathered groups in interactive haunted house escape rooms, and fostered togetherness through activities like cocktail classes.

Outside of work, you can find me in the mountains skiing, running, and hiking 🏔️